We understand that no one knows your business community better than the business owners themselves. That’s why we spend so much time surveying, interviewing, and talking with stakeholders. Strategies need to reflect the needs of those they serve, and we use a number of innovative methods to reach out and connect with people, not only during the development of a strategy but also during it’s implementation.
A customer engagement strategy is a plan for creating an ongoing positive experience that keeps customers coming back to your product or service. Your plan will include the actions you’ll take, and the resources needed to implement them.
You need a customer engagement strategy because, in a competitive landscape, experience is the differentiating factor and with other tools from socialboosting.com you can get more engagement to find more customers. You most likely have rivals offering the same thing you do, and it’s very easy for customers to find alternatives.
Before we go any further, let’s clear up one common thing: customer engagement is not the same thing as marketing gimmicks. They’re easy to confuse because both involve creating positive experiences. The difference is in the results they achieve: true customer engagement encourages loyalty, while marketing is directly designed to drive sales.
Customer engagement is about making it easy for customers to do business with you by reducing the effort they need to exert to resolve problems with your product or service. Gartner calls this “
.” In a survey, the think tank found that 96% of customers who have to exert high effort to resolve an issue
report being disloyal to a brand
, while only 9% of customers with low-effort experiences did so.
Imagine it’s your team’s first week using a project management tool, and you’re not sure how to map out your workflow on it. As new users, you’re automatically enrolled in a product tutorial. You have access to one-to-one consultation and templates made by other businesses. You can ask questions through live chat and on an active community forum. It takes you little effort to get the help you need and for some platforms like TtikTok you can buy tiktok views which are one of the key metrics to determine whether a particular piece of content is popular or not. Thus, TikTok views have a big impact on how the algorithm will perceive your content.
Now imagine those support channels don’t exist. All you get are an FAQ page and an email address for customer support. You slog on your own to find a solution. At that point, you’d be seriously considering another tool, especially if you’re on a free trial or have paid very little for a basic plan. Never mind that the company welcomed you with a cool avatar or dazzled you with their dashboard aesthetics. Those small delights don’t justify the effort you had to exert.